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Microsoft’s Bing Has New Features

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Who would have thought that there are still companies who can think they can compete with the search engine Google? No one. Well, not necessarily in the field of search, but in the field of online shopping, there is someone who hopes that their services will be a bit better than Google’s. It is about Microsoft and their search engine, named Bing.

By collaborating with Yahoo, Microsoft managed to reduce a little the gap which is between them and Google. And now, by adding new characteristics to this search engine, the company hopes that this is for the best. ComScore was the firm that measured the gap between the massive software producer and the giant search engine company. Bing will improve the chances of their users to find exactly what they want in terms of clothes, computers, accessories, grocery, anything that can be bought online.

According to Daily Finance, whose article can be found in here: http://www.dailyfinance.com/story/microsofts-bing-dives-into-online-shopping/19867876/, Microsoft launched Bing Deals, a service which benefits of the advantages of using and collaborating with other big companies and sites in this field, such as: they assemble the offers that come from Groupon, Restaurant.com and Living Social. There are more than 200000 offers in more than 14000 cities in the United States, that can be accessed by a computer user. The service can be used on desktop computers and also on portable and mobile devices. One of the technologies which were disclosed and which will be used by Microsoft in this project is the Dealmap technology.

Microsoft will enter a new market right now, because this is a new idea, which has not been covered by anyone until now, but opening new doors is not a premiere for Microsoft. They are used to do this and they are sure that this is a winning strategy. If you ask me, this is my opinion as well. Some analysts say that with all the technologies and their partners, the Bing’s new capabilities in terms of online shopping will not bring Bing closer to Google. It is considered, by some, that Google still has the best algorithms to provide the customer what he wants and even with the help of the new features, Bing will not win the race against Google.

There are other analysts who say that this situation is similar to the one which refers to the battle between Microsoft’s Xbox and Sony game console, by saying that the Xbox will never approach Nintendo, in terms of performance and realism. It remains to be seen if Microsoft will put their huge marketing campaign behind the launch of the new service or not. Do you think this service will work?11


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